LG is fighting for its life. The company’s mobile division continues to bleed cash. So much so, in fact, that LG Electronics folded its mobile business into its general consumer electronics business to mask mobile’s (poor) performance. With its phones struggling, each and every device from LG needs to have an impact.
The G8 ThinQ is LG’s smaller flagship for 2019. It competes directly with the Samsung Galaxy S10, Apple iPhone XS, Google Pixel 3, and Huawei P30 Pro. While it checks off most of the boxes in terms of specs and features, it doesn’t necessarily deliver on the emotional component that often drives purchases. This inability to elicit desire is what hurts LG most.
